Kari Dowiak, the founder of Memorí Eyewear, boldly approached Bethenny Frankel at a networking event, offering sunglasses designed for petite faces. Dowiak researched Frankel's interests beforehand and crafted a concise pitch, successfully capturing her attention. The interaction resulted in a viral TikTok video featuring Frankel showcasing the sunglasses, significantly increasing Memorí Eyewear's sales. Dowiak's preparation and strategic approach highlight the importance of networking and making impactful connections in business.
It takes a lot of chutzpah to walk up to television personality and Skinnygirl founder Bethenny Frankel, put a pair of sunglasses in her hands, and tell her, "These are for an oblong face." But that bold act paid off for Kari Dowiak, founder of sunglass brand Memorí Eyewear, which specializes in sunglasses for petite and narrow faces.
Of course, it wasn't all happenstance. Dowiak had signed up for a networking event and noticed that Frankel was a late addition to the speaker lineup.
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