YUR Drivers Network is a new rideshare company set to launch in New York City, avoiding surge pricing and focusing on driver pay with a promise of up to 71% of fares. Founded by Louis Paulucci, YUR aims to address dissatisfaction from both drivers and passengers who feel exploited. The platform includes biometric safety features for confirming driver identities and a unique revenue-sharing model that rewards referrals, aiming to create a fairer rideshare experience for all. YUR is launching with about 250 TLC-licensed drivers across four boroughs.
"Drivers are running on fumes, feeling exploited, while passengers are frustrated by surge pricing and a lack of transparency. It became clear: The rideshare industry needs a fundamental shift towards fairness for everyone involved."
"It’s like having a digital doorman. You step into your ride with the confidence of knowing exactly who's behind the wheel."
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