Bluesky's new feature aims to enhance user experience by allowing fans to directly access NBA events during playoffs without trapping them on the platform. COO Rose Wang emphasized Bluesky's strategy of not competing with other platforms for ad revenue, focusing instead on user discovery. This feature, which will also apply to WNBA games, helps leverage Bluesky's positioning without the financial burdens associated with streaming rights. Although some sports fans have shifted to Bluesky, many still prefer traditional platforms for real-time engagement and discussions.
While Bluesky is beta testing a new feature during the NBA playoffs that redirects users away from the platform, the goal is to enhance user experience.
As we invest in features tailored to sports fans, Bluesky doesn't need to compete for advertising revenue, allowing greater flexibility in directing users to watch live events.
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