"O'Neal is commonly referred to as the big man with an even bigger heart, so this pop-up didn't come as a shock to many fans. The new sneaker collab is an ode to O'Neal's latest gummy candy launch with The Hershey Company: Shaq-A-Licious XL gummies. This new treat is sold in sneaker shapes that are inspired by his best-selling SHAQ Footwear sneaker. For this pop-up, the real sneakers have been re-imagined to match the fun colors of the gummies."
"Now we're stepping it up with sneaker-shaped gummies and three wild new flavors for gummy lovers everywhere, said O'Neal. I've been part of this from the start, from the flavors to the shapes, and I'm proud of how far we've come. This is just the beginning. Shaq-A-Licious XL Gummies became The Hershey Company's #1 sweet, following its launch in 2024."
Shaquille O'Neal made a surprise appearance at Basketball City at Pier 36 in New York City to hand out limited-edition sneakers from a new collab. The sneakers reinterpret his SHAQ Footwear silhouettes in bold gummy-inspired colors: green for lime, orange for mango, and red for strawberry. The collab ties to Shaq-A-Licious XL gummies, a sneaker-shaped candy launched with The Hershey Company. A Shaq-A-Licious truck visited basketball courts across the city and distributed 500 pairs through select in-person drops. Shaq participated in flavor and shape design; the Shaq-A-Licious line sold over 11 million units and became Hershey's #1 sweet.
Read at www.amny.com
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