Jersey sponsorship patches are highly visible and make advertising unavoidable during live sports broadcasts. Discerning fans can usually ignore most advertisements, but jersey patches force constant exposure. A full ranking evaluated every jersey sponsor by perceived 'evilness,' spanning both Eastern and Western teams in a home-and-home format. The process lasted nearly three hours and was distributed across two feeds, with the East presented on Tipping Pitches and the West on NBR. Specific examples highlight players like LaMelo Ball wearing a Hornets patch from a Mr. Beast Lunchables knockoff as a conspicuous instance of intrusive sponsorship.
One of the most jarring parts of watching sports is the omnipresence of advertisements. The discerning fan can look past most ads and blur them into the background, which is a problem that jersey patches are intended to solve. If you watched, say, LaMelo Ball during, say, the one year that Mr. Beast's Lunchables knockoff sponsored the Hornets, you'd be confronted with that stupid little patch all the time.
So, this week on Nothing But Respect, Harry and I went on a long journey with Alex Bazeley and Bobby Wagner of Tipping Pitches, wherein we ranked every single jersey sponsor by how evil they are. The home-and-home took us nearly three hours, and it's spread across both of our feeds. We did the East on Tipping Pitches and the West on NBR.
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