The NCAA is actively seeking to prevent gambling-related corruption in college sports through varied collaborations, including a recent partnership with Genius Sports. This deal allows licensed sportsbooks to access real-time data from NCAA events, which could heighten concerns of hypocrisy. However, it is a strategic move intended to ensure better data integrity. As the organization grapples with the challenges posed by widespread gambling activities, it acknowledges the risk of players being influenced or threatened by gamblers, revealing its commitment to maintaining fair play amidst increasing betting interests.
Criticize the NCAA members for any number of issues. But there should be no doubt that they want to prevent their games from being compromised.
The NCAA got creative with a move that might appear to be naked hypocrisy but is actually a bit of savvy from an organization rarely known for it.
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