"They were announced back in August as part of a partnership between the NFL and Nike. The Bills have described the uniforms as having "the city's DNA stitched into fabric," with Buffalo being known for freezing conditions in the postseason. The all-whites give off a snowy sensation, while the shoulder and leg pads are designed to look like cracked ice."
"Along with the cold look, the Bills stated the uniforms are meant to show love to their city. While all their other options say "Bills" on the front, these instead say "Buffalo," paying tribute to the city and fans. In addition, the inside tag of the jersey says "Bills Mafia," the name given to the famously rowdy Bills fanbase. The "Rivalries" jerseys were brought in to give something extra for fans to be excited about, as teams only wear them once a season."
The Buffalo Bills will wear new all-white Cold Front Rivalries uniforms against the Patriots. The uniforms are part of the NFL and Nike Rivalries jerseys program for certain divisional games. Buffalo’s design includes cracked-ice shoulder and leg pads and aims to evoke snowy, postseason conditions. The uniforms display "Buffalo" across the front instead of "Bills" and feature an interior tag reading "Bills Mafia." The Rivalries jerseys are worn only once per season to mark divisional matchups. Fans are encouraged to wear white and will receive white rally towels to create a unified home crowd.
Read at Boston.com
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