Why so many NFL players are suddenly choosing the new F7 Pro helmet
Briefly

The F7 Pro helmet by Schutt Sports is designed for maximum safety and player appeal. Despite some skepticism, it has quickly become the fastest-adopted helmet in NFL history since its launch in spring 2023. This helmet has received a top-5 ranking in 2025 helmet performance testing. Jason Neubauer notes that helmet adoption typically peaks in the third year, as players grow accustomed to new designs. The NFL has taken strides towards improving player safety through data analysis on head and neck injuries, which aids in refining helmet technology.
"You can make a very safe helmet that ranks No. 1 for performance, but if the players don't like the way they look in it, it really doesn't matter."
"Since the F7 Pro launched this spring, it has become the fastest-adopted helmet in NFL history."
"New helmet models don't really peak in their adoption rate until about the third year. It takes a while for players to get comfortable with a new look."
"The NFL has caught plenty of flak for-well, almost everything. But its historical approach to player safety is high on the list."
Read at Fast Company
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