"Iconic New York eateries are saying goodbye to the MetroCard with delicious food promos for New Yorkers to enjoy throughout the rest of the year, the MTA announced on Friday. The MTA partnered with six restaurants and retailers synonymous with NYC for a months-long celebration to honor the MetroCard's 31-year history while welcoming subway and bus riders into the era of tap-and-go payment."
"We're sending the MetroCard off in style with a farewell campaign that is worthy of an icon by partnering with some of the City's most celebrated food vendors, said MTA Chair and CEO Janno Lieber. MetroCard has served us well, but we're excited for the future of tap-and-ride. Alidoro The La Tessera sandwich (the card in Italian): crispy chicken cutlet, sweet soppressata, fresh mozzarella, Calabrian chili vodka sauce and garlic pesto cream on a toasted semolina baguette."
MTA launched a months-long, transit-themed farewell pairing six iconic New York restaurants and retailers with limited-time menu items and promotions. Participating vendors include Carvel, Golden Krust, Zabar's, Gong cha, Alidoro and Stretch Pizza by Wylie Dufresne. The campaign honors the MetroCard's 31-year history while encouraging riders to adopt tap-and-go payment ahead of the MetroCard's planned retirement on Dec. 31. Merchants are offering sandwiches, desserts, beverages and special deals tied to the MetroCard theme. MTA leadership attended a commemorative event at 47–50 Sts–Rockefeller Center to mark the initiative.
Read at www.amny.com
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