Ellie the Elephant serves as a vibrant mascot for the New York Liberty, transcending her role to become a fashion and social media icon. With a personal TikTok boasting nearly 200K followers, Ellie captures the attention of fans through her engaging content. The Liberty has experienced a surge in ticket sales, reflecting Ellie's influence. The team’s collaboration with Pinterest allows fans to engage with trending looks and inspirations. As Ellie describes, the partnership represents the convergence of fashion and empowerment in New York.
From courtside to city streets, we're giving fans more ways to showcase their pride in the Liberty and more ways to show off who they are.
What I love about Pinterest is it's a platform for showcasing art in many forms, and I am art.
In a city like New York - where fashion, identity, and empowerment collide - our partnership just makes sense.
I love using Pinterest for outfit and nail inspiration. What's trending and viral changes in a New York minute.
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