"Rockefeller Center is getting a sweet new boutique just in time for the holidays. Ladurée, the iconic Parisian patisserie famed for its chocolates, confections and pretty pastel macarons, is opening its newest location just steps from the ice rink and Christmas tree. The opening, set for December, is a real treat for anyone who loves delicate pastries (whether for gifting or indulging) and the allure of Paris."
"This new location will boast an extra stylish touch as Ladurée has partnered with Brunschwig & Fils, a heritage textile house with more than a century of experience in all things craftsmanship, to design the space. The collaboration pairs two beloved French traditions, resulting in a unique visual story told through a palette of Ladurée greens and custom Brunschwig & Fils patterns featuring lively botanical motifs and elegant stripes."
"The design collaboration also includes a special edition macaron box that will be available in the new store and online next month. The box features the boutique's custom patterns and is pretty enough to serve as a keepsake once the delectable macarons are long gone. If macarons and other sweet treats are on your holiday list, make plans to do your shopping amidst the holiday splendor of Rockefeller Center's Channel Gardens."
Ladurée will open a new boutique at Rockefeller Center in December, located steps from the ice rink and Christmas tree. The boutique combines Ladurée's chocolates, confections and pastel macarons with a design collaboration from Brunschwig & Fils, a heritage textile house with over a century of craftsmanship. Interiors use a palette of Ladurée greens and custom Brunschwig & Fils patterns featuring lively botanical motifs and elegant stripes. The collaboration also produces a special edition macaron box, available in-store and online next month, designed to double as a keepsake. Holiday shoppers can purchase pastries and gifts amid Rockefeller Center's Channel Gardens.
Read at Time Out New York
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