New York has initiated an ambitious I LOVE NY campaign aimed at enhancing tourism just in time for summer. Announced by Governor Kathy Hochul, the initiative includes bold advertisements running on TV, streaming services, and social media platforms, targeting international markets like Canada, the UK, Germany, and Australia. A mobile tour will visit over 40 events across the Northeast, highlighting regional attractions and offering visitors a chance to engage. This campaign is crucial as tourism significantly contributes to New York's economy, saving households considerable tax burdens.
Empire State Development officials say the campaign is designed to showcase all 11 of New York's vacation regions—from Niagara Falls to Montauk Point.
Ads are running across TV, streaming, and social media through August, targeting national and international audiences with the slogan "New York State: Everything You Love."
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