"State lawmakers have approved two new laws that require transparency when AI-generated performers appear in advertisements and restrict the commercial use of a person's name or likeness after death without consent. One of the measures requires anyone who produces or creates an advertisement to clearly disclose when it includes AI-generated synthetic performers. Those performers are digitally created images or videos designed to look like real people."
"State officials said the lack of disclosure has made it harder for consumers to tell what is real and what is artificially generated, especially as AI tools become more accessible and more widely used across social media and digital advertising. Under the new law, viewers must be informed when an ad uses a synthetic performer instead of a real person."
"A second law strengthens protections around a person's name, image, or likeness after death. It requires consent from an individual's heirs or executor before that likeness can be used for commercial purposes. Lawmakers said the change responds to growing concerns about deepfakes and unauthorized digital recreations of deceased individuals, particularly in film, television, and advertising. Supporters said the measures protect both consumers and workers in New York's film and television industry, which remains a major part of the state's economy."
New York enacted two laws requiring clear disclosure when advertisements use AI-generated synthetic performers and restricting commercial use of a person's name, image, or likeness after death without consent. Advertisers must inform viewers when an ad uses a synthetic performer rather than a real person. Post-mortem commercial uses now require consent from heirs or an executor. The measures address concerns about deepfakes, unauthorized digital recreations, consumer confusion, and potential displacement of human performers. Supporters say the laws protect consumers and workers in the film and television industry and update longstanding publicity rights to reflect modern AI-driven production practices.
Read at Fingerlakes1.com
Unable to calculate read time
Collection
[
|
...
]