"A new ad for Cuomo, who is also running for mayor, uses generative video to depict the former governor as a subway operator, stock trader, stagehand, and window washer, as Cuomo narrates, "There are a lot of jobs I can't do, but I'm ready to be your mayor." Adams' use of AI - often campy and memeified - hinted at how the technology could be integrated into politics, Semafor previously wrote."
"Cuomo's latest push demonstrates a more familiar path. It's creative, direct, and doesn't bash opponents. But it was likely much cheaper to compose compared to filming those scenes of Cuomo in person - dangling from the edge of a skyscraper on a window washing ledge, for one. It's also one of the first cases of a politician promoting their own AI image. Where many celebrities are fighting to limit the use of their likeness, Cuomo's ad illustrates what embracing it could look like."
Eric Adams previously used AI-generated content to criticize opponents during a reelection effort. Andrew Cuomo released a generative-video ad that shows him as a subway operator, stock trader, stagehand, and window washer while he narrates readiness to be mayor. The ad is creative, direct, and avoids attacking opponents. Producing the generative scenes likely cost less than filming Cuomo performing dangerous or elaborate stunts in person. The ad represents one of the first prominent instances of a politician promoting their own AI-generated likeness. Celebrities are increasingly contesting unauthorized uses of their images, while Cuomo demonstrates an alternative of embracing it.
Read at Semafor
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