Fans lined up early at the NBA Store in Manhattan for a 6 p.m. launch celebrating Topps' return as the NBA's licensed trading card provider for the first time since 2009-10. Knicks players Karl-Anthony Towns, OG Anunoby, and Josh Hart joined Andre Iguodala, Seth Meyers, and Fanatics CEO Michael Rubin for livestreamed card picks, a ribbon-cutting, and a panel. The crowd chanted and surged as players signed cards for mainly children, creating a frenzy. Rubin praised New York fans, and the players emphasized collecting's nostalgic value and the joy it brings to both adults and kids.
"Fans lined up at 5 a.m. at the official NBA store in Manhattan, eager for the 6 p.m. event marking Topps' return as the licensed trading card provider of the NBA for the first time since the 2009-10 season. Although the event started late, early arrivals hoped to meet Knicks stars Karl-Anthony Towns, OG Anunoby, and Josh Hart, as well as NBA legend Andre Iguodala, late-night host Seth Meyers, and Fanatics CEO Michael Rubin."
"Once the doors opened, Iguodala and Rubin launched the festivities with a livestream, picking cards from the new trading card line in the Topps lair beneath the NBA Store. Afterwards, Towns, Anunoby, and Hart held a ribbon-cutting ceremony to mark Topps' launch. As the ceremony wrapped, the crowd roared, chanting, Let's go, Knicks! After the ribbon-cutting, the three Knicks and Rubin joined a panel hosted by Meyers."
"Rubin, who had acquired Topps through his company Fanatics a year earlier in Jan. 2022, said, New York fans are the best so excited for the NBA to be back with Topps, what a great launch. The stars later met fans, mainly kids, and signed their cards, creating an all-out frenzy. We love people that collect the cards and for them it brings them joy, said Knicks shooting guard Hart."
Read at www.amny.com
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