"Fans lined up at 5 a.m. at the official NBA store in Manhattan, eager for the 6 p.m. event marking Topps' return as the licensed trading card provider of the NBA for the first time since the 2009-10 season. Although the event started late, early arrivals hoped to meet Knicks stars Karl-Anthony Towns, OG Anunoby, and Josh Hart, as well as NBA legend Andre Iguodala, late-night host Seth Meyers, and Fanatics CEO Michael Rubin."
"Once the doors opened, Iguodala and Rubin launched the festivities with a livestream, picking cards from the new trading card line in the Topps lair beneath the NBA Store. Afterwards, Towns, Anunoby, and Hart held a ribbon-cutting ceremony to mark Topps' launch. As the ceremony wrapped, the crowd roared, chanting, Let's go, Knicks! After the ribbon-cutting, the three Knicks and Rubin joined a panel hosted by Meyers."
"Rubin, who had acquired Topps through his company Fanatics a year earlier in Jan. 2022, said, New York fans are the best so excited for the NBA to be back with Topps, what a great launch. The stars later met fans, mainly kids, and signed their cards, creating an all-out frenzy. We love people that collect the cards and for them it brings them joy, said Knicks shooting guard Hart."
Fans lined up early at the NBA Store in Manhattan for a 6 p.m. launch celebrating Topps' return as the NBA's licensed trading card provider for the first time since 2009-10. Knicks players Karl-Anthony Towns, OG Anunoby, and Josh Hart joined Andre Iguodala, Seth Meyers, and Fanatics CEO Michael Rubin for livestreamed card picks, a ribbon-cutting, and a panel. The crowd chanted and surged as players signed cards for mainly children, creating a frenzy. Rubin praised New York fans, and the players emphasized collecting's nostalgic value and the joy it brings to both adults and kids.
Read at www.amny.com
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