Siegelman Stable partnered with the New York Yankees to launch a New Era collection that includes six hats bearing the interlocking NY logo, and a t-shirt with Yankees branding and Siegelman Racing Stable on the back. The hats feature Siegelman's wordmarks and horse-and-carriage logo, and are offered in adjustable and fitted styles. Captain Aaron Judge modeled the collection at HorseAbility farm in Old Westbury, tying Siegelman's harness racing roots to the Yankees' legacy. Founder Max Siegelman built the brand from merchandise about his father and racehorse trading and has since collaborated with multiple New York teams and celebrities. Portions of proceeds fund equine therapy programs. The collection is available online and at official retailers.
The two parties created a new line of New Era merchandise, tabbing captain Aaron Judge to take part in an announcement shoot on Long Island. The collection features six hats with the iconic, interlocking NY logo on the crown. On the sides and back are touches of Siegelman's branding, including wordmarks and the horse and carriage logo. The hats will both be available in adjustable and fitted styles.
Last September, the company released a collaboration with the New York Mets, its first with a professional baseball team. Cleveland Cavaliers star Donovan Mitchell, a Mets fan, got in on the act this year; he worked with the Mets and Siegelman Stable to create a follow up to last year's drop. Siegelman Stable also did collabs with the New York Rangers and New York Knicks in 2023 and 24, respectively.
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