Gen Z women are engaging in elaborate nighttime beauty rituals, often involving layers of skincare treatments, mouth tape, and various beauty gadgets before going to bed. Despite criticism from partners who describe their looks as monstrous, such as being termed the 'swamp monster look', these women are committed to the routine, believing it will result in improved morning appearances. Social media influencers, like Veronica Ellis, are popularizing these unique self-care practices, which have become a comedic yet serious trend in beauty culture.
Women are continuing with their morning shed routines despite spouses saying the trend turns them into "monsters" and experts claiming it is useless - if not dangerous.
SaraJane Warner puts on a malleable mask, wraps a strap around her head to compress her jawline, and locks her lips shut with mouth tape.
Women are slathering on a load of skincare treatments and products to be locked in with eye masks, mouth tape, chin straps and bonnets before bed.
Snoop Lozano thinks his wife Alexis looks like a 'swamp monster' when she crawls into bed with a silk bonnet over a heatless curling wand.
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