The article discusses the resurgence of the 'ice facial' beauty trend, popularized by Hailey Bieberâs viral video showing her dunking her face in ice-cold water. While anecdotal evidence suggests that ice facials can provide temporary benefits like de-puffing, experts caution that these methods are not backed by clinical research. Beauty expert Jen Li advises safe practices when performing ice facials, recommending short durations and caution with sensitive skin. For a gentler alternative, she suggests using frozen spoons or chilled tools to achieve a similar refreshing effect without direct ice exposure.
"Ice facials can offer some temporary benefits, though there is no clinical support for their effectiveness. Itâs essential to treat skin gently when using ice."
"When done correctly, ice facials can feel refreshing and provide a de-puffing finish to the face, but they should not be prolonged."
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