Scientists have discovered a new color, 'olo,' that only five people have seen. Artist Stuart Semple responded by creating 'Yolo,' an acrylic paint version priced at $10,000, aiming to make this color accessible to more people. Semple, known for previous color innovations, believes everyone should experience new colors, leading to a rush of interest from artists after Yolo's launch. In just 48 hours, he sold nearly 500 bottles, highlighting the demand for new and unique colors in the art community.
Artist-provocateur Stuart Semple has launched an acrylic paint called 'Yolo,' inspired by the newly discovered color 'olo,' making it accessible to a wider audience.
Semple, known for his 'liberation' of color, believes that if 'olo' is a new color, everyone should have the chance to experience it.
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