"For Ines Tan there's one particular site she turns to again and again for advice and that's Reddit. Tan, who works in communications, regularly jumps on the site for skincare advice, to view reactions to shows she watches, such as The Traitors, and for help planning her upcoming wedding in May. "It's a very empathetic place," she says of Reddit. "For my wedding, I've found help emotionally, logistically and inspiration-wise.""
"Reddit is organised into user-created communities called subreddits, where content is ranked by user voting rather than chronological order. Here users can comment, post links, and add pictures though many read the content without engaging. Volunteer moderators help run the site by managing specific communities and ensure users stick to the rules and keep to the subject. Reddit also employs admins who can overrule moderators and delete subreddits."
""I do think that in a world of AI and there is a lot more AI driven content that's really crowded the internet - people recognise that what Reddit offers stands out more," says Jen Wong, chief operating officer at Reddit. "The internet has become a place that maybe isn't all that human in authenticity which was maybe the original promise but Reddit has preserved that.""
Reddit attracts users seeking empathetic, human interactions for advice, reactions and event planning. Women now account for over 50% of users in both the US and the UK, and Reddit is the fastest-growing social platform among women in the UK. The site is organised into user-created subreddits where content is ranked by user voting rather than chronology, and many users read without engaging. Volunteer moderators manage communities and enforce rules while admins can overrule moderators and remove subreddits. Platform leadership highlights Reddit's human element and growing interest in parenting, reality TV and skincare amid more AI-driven online content.
Read at www.bbc.com
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