"Old friends that I hadn't spoken to in years started popping back online. Everybody's like 'Hey, have you guys seen this show?' Tumblr has been, I would say, revitalized. I mean, it has really, truly healed the fandom spaces on Tumblr."
"A Vulture article that unpacked the series' popularity among women, as well as the 'fujoshi' culture of women shipping two male characters together in steamy fanfiction, prompted a backlash that seemingly pitted the anti-fandom culturati of coastal media outlets against women who appreciates the sex scenes and plot lines of Heated Rivalry."
Heated Rivalry, a Crave series about two closeted hockey players based on queer romance fiction, sparked a major resurgence on Tumblr in late November. Emily, a former Tumblr power user from the early 2010s, returned to the platform after years away to discuss the show. She reconnected with old friends and found the fandom community revitalized and healing. The show's popularity generated significant discourse, particularly around fujoshi culture and women shipping male characters. However, the conversation on X (Twitter) presents a starkly different tone than Tumblr's welcoming environment, with media outlets and fandom communities seemingly at odds over the show's appeal and fan engagement.
Read at WIRED
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