""Salmon is still widely misunderstood, and that tells us our work isn't done," states Diana Dumet, emphasizing the need for Mowi to provide factual information to consumers."
"Mowi's edutainment model merges education with entertainment, making learning about salmon both enjoyable and informative, helping consumers make informed choices."
"The Mowi Salmon TV YouTube Channel has over 545,000 subscribers and 45 million views, featuring collaborations with chefs to inspire creative ways to incorporate salmon into diets."
"New initiatives for 2026 include DIY celebrations at home, showcasing how to build engaging experiences around salmon, making it an essential part of celebrations."
Mowi is enhancing its edutainment platform in the U.S. to educate consumers about salmon, a nutritious protein often misunderstood. The edutainment model combines education and entertainment, making learning enjoyable and fostering a connection between consumers and their food. Mowi aims to dispel myths about salmon, with Senior Director Diana Dumet emphasizing the need for factual information. New initiatives for 2026 include the Mowi Salmon TV YouTube channel and DIY celebrations at home, showcasing salmon's versatility and health benefits.
Read at Food & Beverage Magazine
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