"The most significant change in this revision, I believe, is how Google has explicitly elevated the "status" of review responses. In this update, it's made clear that responses will be reviewed by Google and won't be published if they don't comply with their policies. This revision may signal that review responses are no longer just casual interactions - they've become official information that is not only read by humans but also processed and restructured by AI."
"Your reply is publicly posted: If your reply is approved, it will be publicly posted under the customer's review. It will appear like your business replied, and your personal name won't be shown. The customer is notified: The person who wrote the review is notified when you reply. Customers can still change their review after reading your reply. If they change their review, the date on their review will change to show when the latest update was made."
Google reviews business replies to customer reviews to ensure compliance with content policies. Unapproved replies will prompt an edit request and will not be published. Reply reviews typically complete within 10 minutes but can sometimes take as long as 30 days. Approved replies post publicly beneath the customer's review and display as the business reply without showing a personal name. The reviewer receives a notification when a reply is posted and may update their review afterward; any update changes the review's displayed date to reflect the latest update.
Read at Search Engine Roundtable
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