"It can be challenging to land new clients as a freelancer. But it can be even more difficult to scale your business and increase revenue - especially when you only have so many hours in the day and are a team of one. Side Hustle Nation found that the biggest challenge for side hustlers and freelancers is growing their business, with limited time coming in second. According to freelancermap, as many as 34% of freelancers are dissatisfied with the amount of money they make."
"Optimize your profile. Your profile is a landing page that can either repel clients or help sell you as the expert they need. Ensure you clearly convey the problems you solve and the value you bring to clients. Post content that illustrates your expertise and brings value to your audience. You could share case studies, client wins, testimonials, key frameworks you use or insights into your process."
Freelancers often struggle to land clients and to scale revenue while working alone with limited hours. Many side hustlers identify growth as the biggest challenge and constrained time as a secondary obstacle; a sizable portion report dissatisfaction with earnings. LinkedIn can serve as a high-impact marketing channel, with rising usage among freelancers as a client source; optimizing profiles, publishing valuable content such as case studies and testimonials, and proactively connecting with target prospects can attract new work. Activating personal and professional networks and asking for referrals can uncover hidden opportunities and expand client pipelines.
Read at Forbes
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