Blair Lonergan launched The Seasoned Mom in 2013 as a creative outlet after deciding the path outlined at Princeton was not for her. She pursued teaching underprivileged children and followed her instincts rather than a traditional route. She left private practice and quit her day job once the site generated comparable income. The site now generates over $1 million annually and has transformed her personal finances, though not all revenue is profit. She values the lifestyle and family time the work provides more than monetary gain. Managing to serve a home-cooked dinner during chaotic early parenthood marked an important personal achievement.
Since then, the website has only grown. Today, it generates over $1 million annually. Not all of that is profit, but the site has had a huge impact on my personal finances. Still, success for me isn't about the money - it's about the lifestyle I have. I would happily do this job for less because of the time it gives me with my family. The money is an added bonus.
I wanted to teach underprivileged children and feel like I was making a difference, so that's what I did. I never felt like a failure for not going the more traditional route. I was confident in following my gut, and that has served me well ever since. I knew that private practice would impact my parenting I quit my day job when my site generated as much income The lifestyle is worth more to me than the money
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