"China is actively redefining the cultural logic of beauty. What we're seeing is a shift towards more meaning-led, emotionally intelligent innovation, where fragrance becomes a vehicle for storytelling, memory and cultural expression rather than just a product."
"The way Chinese brands are exploring fragrance feels completely new, and quietly radical. China isn't following trends, it's expanding what beauty can mean by prioritising cultural specificity, hybrid experiences and embracing new consumer groups - particularly the silver economy, or people over 50."
China is emerging as a significant player in the fragrance market, redefining beauty through cultural storytelling and emotional intelligence. Unlike Western fragrances that rely on celebrity and glamour, Chinese perfumes focus on nuanced, culturally rooted narratives. This shift prioritizes cultural specificity and embraces diverse consumer groups, including older adults. Despite the growth of the beauty industry, perfume has remained less prominent due to cultural perceptions of personal space and intimacy.
Read at CN Traveller
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