The newly opened Longchamp flagship store in SoHo, designed by Thomas Heatherwick, exudes a playful atmosphere and showcases a wide range of the brand's signature bags, including the Roseau. The vibrant decor, featuring a striking green staircase and eye-catching designer elements, enhances the shopping experience. Visitors can explore various styles, particularly the trendy butter yellow Roseau bags, which cater to modern aesthetic and functional needs. The store invites customers to engage with the product selection, making it a perfect spot for fashion enthusiasts in NYC.
The vast Roseau selection made me feel like a kid in a candy store. I walked in with this medium-sized hobo bag in a newer olive shade, but I most definitely wanted to walk out with the mini bag, Le Roseau XS.
British designer Thomas Heatherwick brought the boutique's new look to life, infusing a playful, whimsical feel into the space. Upon entering, I was greeted by two key elements that immediately proved I was in for a fun shopping experience: a large neon Longchamp rider logo on the wall...
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