"Every 90 seconds, a dog or cat dies in a US shelter, translating to approximately 400,000 animals killed in 2025. This occurs despite nearly two-thirds of US shelters achieving no-kill status."
"The Protect Playtime campaign aims to close the gap between the national no-kill aspiration and reality, focusing on AI-assisted discovery and personalized generative video content."
"Best Friends Animal Society partners with over 6,000 shelters and rescue organizations, providing the data infrastructure and shelter network that supports the matching tool's reach."
"CEO Julie Castle stated, 'Best Friends is working toward a day where no dog or cat has to die in a shelter simply because they don't have a safe place to call home.'"
The Protect Playtime campaign combines an AI-powered pet-matching tool with personalized videos of shelter animals to drive adoptions. Launched by Amazon's Brand Innovation Lab, PetIQ's PetArmor, and Best Friends Animal Society, the initiative aims to address the high rate of animal deaths in shelters. A pilot event in Texas resulted in 24 adoptions in one day. The campaign emphasizes the importance of adoption and aims to close the gap between the no-kill aspiration and reality in US shelters through innovative technology and infrastructure investment.
Read at TNW | Amazon
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