The project is located in the West Lane Cultural and Creative Park, a former toy factory in Xiaoshan District, Hangzhou. Informal Design is developing a brand design solution aimed at pet lovers, creating a space that nurtures a warm community between humans and pets. The intention is to counteract the sense of alienation prevalent in urban settings, encouraging a lifestyle that promotes growth and strengthens the bond between urban residents and their pets.
The project aims to create a destination for pet lovers within the West Lane Cultural and Creative Park, promoting a community among individuals and their pets.
Informal Design focuses on fostering a warm human-pet community that addresses urban alienation, cultivating a new lifestyle for residents and their pets.
The design solution is meant to encourage mutual growth between individuals and their pets, enhancing the bond amidst urban life.
Situated in an old industrial neighborhood, the project's goal is to transform the site into a nurturing environment for both humans and their dogs.
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