"As household pets have risen in status—from mere animals to bona fide family members—so, too, has owners' willingness to spend money to ensure their well-being."
"Private equity poured $51.6 billion into the veterinary sector from 2017 to 2023, and another $9.3 billion in the first four months of this year."
The article explores how increasing household pet status has influenced pet healthcare expenses, particularly during the COVID-19 pandemic. The author's personal experience with their ailing dog, Katie, highlights the financial burdens pet owners face. With private equity investing over $51.6 billion in veterinary care between 2017 and 2023, the sector has attracted significant attention as it yields high returns. New pet healthcare practices and owner commitments to their pets' well-being are fuelling this financial growth, marking a dramatic shift in how people approach pet health.
Read at The Atlantic
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