Due to soaring egg prices in the US, Tractor Supply Co. is experiencing a surge in sales of baby chicks, with locations frequently selling out quickly. Analyst David Bellinger observed that customer interest has intensified amid the annual Chick Days promotion, revealing a notable increase in sales volume compared to previous years. A company spokesperson reported that live bird sales have more than doubled over the past decade, demonstrating a significant rise in both sales and customer engagement in poultry purchasing.
"You got this nice big setup for all these chicks, and they were just all empty...we got 300 chicks and we sold out instantly, like, within ten minutes."
"We are selling more than double the number of live birds and a much greater variety of breeds compared to 10 years ago...the number of annual poultry shoppers in our stores has increased by more than 50% over the past 5 years."
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