A Fistful of Dollars to Rambo: the late Renato Casaro's movie posters in pictures
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A Fistful of Dollars to Rambo: the late Renato Casaro's movie posters  in pictures
"Publicity agencies didn't exist in Italy at this point so I would be my own art director and in control from the idea to the final image.Quentin Tarantino loved this poster: lots of action, lots of movement and a really strong image,' Casaro told the Guardian. Photograph: Renato Casaro Photograph: SilverScreen/Alamy My process has never changed much. I speak to the producer or director and give them several sketches and they choose one or two.Solaris was an easy one to do. Unfortunately, I never met Tarkovsky himself.'"
"When I visited the set in Spain, I immediately knew he was going to be the perfect Conan and have a big career. Schwarzenegger was the perfect man to paint. He had a tough expression. His face was like a sculpture. It was a real pleasure for me I have always had a weakness for heroes.' Photograph: BFA/Alamy"
"Of all the directors I have worked with, Sergio Leone was the best collaborator. We were the perfect couple: one heart, one soul. This was a challenging project. The poster was for worldwide use and I was experimenting with a new style at the time, to reduce the story to an extract.' Photograph: Renato Casaro"
Renato Casaro acted as his own art director in Italy, controlling projects from concept to final image when publicity agencies were absent. He consistently presented several sketches to producers or directors and executed chosen designs. He found Solaris straightforward but never met Tarkovsky. He discovered Arnold Schwarzenegger on set in Spain, recognizing him as the perfect Conan and praising his sculptural face and heroic quality. He described Sergio Leone as his best collaborator and experimented with reducing a story to an extract for a worldwide poster. Sylvester Stallone granted him freedom to portray Rambo as a hero.
Read at www.theguardian.com
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