"The work resists photography's traditional function of freezing and preserving, instead embracing the medium's capacity to register change, movement, ephemerality. Gideon focuses on capturing moments in passing - untouchable, out of reach, already gone as we remember them."
"I love the camera as a tool - I see it as my paintbrush. The point of these small light ones is that they disappear in my hand and I feel more able to let the intelligence of my hand communicate, like drawing with a pencil."
"A flower is most fully itself in the act of disappearing - like the head of a dandelion full of florets - whispery, see-through and ready to bloom."
Gideon employs intentional blur and motion in photography to depict the transient nature of time. He uses a Sony RX100 VII camera, which flattens spatial depth, making images resemble paintings. The artist emphasizes that photography should embrace change and ephemerality rather than merely freezing moments. He draws inspiration from Japanese death poems, reflecting on the idea that a flower is most itself when it is disappearing, symbolizing the beauty of impermanence and the clarity achieved at the moment of death.
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