Leica has launched an 'Artist Looks' filter effect in its Lux camera app for iPhones, collaborating for the first time with celebrity photographer Greg Williams. This feature, available in version 1.7 of the app, allows users to edit photos to reflect Williams's aesthetic, particularly inspired by Kodak Tri-X film, which subtly shifts white tones for a vintage feel. The filter is accessible to Lux Pro subscribers or included with Leica's new phone grip. An update to the Fotos app also allows selected Leica camera users to apply this look directly to their photos, expanding its usage beyond the smartphone app.
"The Artist Looks feature introduces an innovative approach to photo editing, allowing users to emulate the unique style of celebrity photographer Greg Williams through dedicated presets."
"By collaborating with Greg Williams, Leica is enabling users to access a vintage-inspired aesthetic, transforming their color images into nostalgic black and white with subtle tonal adjustments."
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