"By expanding our membership options, we're maximizing access for lighter listeners while enabling publishers and creators to reach new audiences-a win-win that grows the entire audiobook category. The Standard plan includes one audiobook per month from Audible's catalog and unlimited listening from a curated library that includes a selection of Audible Originals."
"Spotify said last October that the number of users listening to audiobooks rose 36% over the past year, and listening hours increased 37%. Additionally, it noted that more than half of Spotify's 281 million premium subscribers have engaged with an audiobook, demonstrating significant market demand."
"Under the new Standard plan, subscribers will lose access to the audiobooks they've consumed when they unsubscribe. The Premium plan lets users keep the audiobooks they've listened to even if they unsubscribe, representing a fundamental difference in value proposition between the two tiers."
Audible introduced a new Standard subscription tier priced at $8.99 monthly, $6 cheaper than its Premium plan at $14.95. The Standard plan provides one audiobook monthly from Audible's catalog plus unlimited access to a curated library featuring Audible Originals and nearly 200 Wondery+ titles. A key difference: Standard subscribers lose access to audiobooks upon cancellation, while Premium subscribers retain their library. The plan launches across the United States, United Kingdom, Canada, Australia, Germany, and France, with testing in additional markets. This move responds to intensifying competition from Spotify, which integrated audiobooks with its music and podcast offerings, reporting 36% user growth and 37% increased listening hours in audiobooks.
#subscription-pricing #audiobook-streaming #competitive-strategy #spotify-competition #market-expansion
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