Edison Research will unveil The Podcast Consumer 2025 on July 23rd, exploring the U.S. podcast landscape, including both listening and viewing metrics. The report builds on findings from The Infinite Dial and Share of Ear studies, with contributions from Edison Podcast Metrics. Latino USA, led by Maria Hinojosa, joins the My Cultura Podcast Network, aiming to amplify Latinx voices. Meanwhile, discussions with AI examine radio's evolving identity and its need for a blend of live, local, digital, and niche content to regain its appeal.
Edison Research's annual project on podcast consumption will be presented on July 23rd, 2025, focusing on both listening and viewing metrics as part of a comprehensive survey.
Latino USA, a hybrid podcast/radio property directed by Pulitzer Prize-winner Maria Hinojosa, joins the My Cultura Podcast Network to amplify Latinx voices with a strong journalistic approach.
The importance of radio's continued evolution in the hybrid model is emphasized as necessary for recapturing its lost coolness in a conversation involving AI insights.
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