"No casino or sportsbook in Vegas has ever gotten this kind of worldwide, positive publicity over a single wager. Never! We couldn't buy the enormous national and international attention we received. This is a learning moment from Manteris's new book, The Bookie: How I Bet It All on Sports Gambling and Watched an Industry Explode."
"The expansion has been too fast, Manteris says. Some mistakes are being made by certain states. I've been a very big advocate over the years of a very clear separation between gambling on sports, and participating in sports."
Art Manteris, former sportsbook director at Caesars Palace, recounts how a prop bet on William Perry scoring in Super Bowl XX created significant financial losses but extraordinary publicity for the casino. When Perry scored a touchdown, gamblers won $250,000, but Caesars' leadership recognized the immense national and international attention generated by the unique wager as invaluable marketing. Manteris's book chronicles the evolution of US sports gambling from mob-connected Vegas casinos to today's corporate landscape, including the expansion following the 2018 Supreme Court ruling that legalized sports betting across states. Manteris advocates for clear separation between gambling on sports and participation in sports, expressing concerns that the rapid expansion has led to mistakes by certain states.
#sports-gambling #las-vegas-sportsbooks #super-bowl-betting #gambling-regulation #sports-betting-expansion
Read at www.theguardian.com
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