Australia's Own Impact Analysis Undercuts Landmark Gambling Ad Crackdown as New Zealand Delays Similar Action
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Australia's Own Impact Analysis Undercuts Landmark Gambling Ad Crackdown as New Zealand Delays Similar Action
"The Office of Impact Analysis found that the government's preferred option would lower annual gambling expenditure by AUD 62.7 million, or 0.8 percent of the AUD 32.2 billion Australians lost on legal gambling in 2023-24."
"Under the new rules, television gambling advertisements will be capped at three per hour between 6 a.m. and 8:30 p.m. and banned entirely during live sports broadcasts in this window."
"The reforms introduce a triple-lock system for online platforms: gambling ads will be banned by default unless the user is logged in, verified as over 18 and given the option to opt out."
Australia's Office of Impact Analysis reported that new advertising restrictions will reduce gambling spending by AUD 62.7 million, or 0.8 percent. A full ban, previously recommended, would have cut spending by 1.4 percent. The government announced a partial package of restrictions, effective January 1, 2027, including limits on television ads and a ban on celebrity endorsements. New rules will also restrict gambling ads on online platforms unless users meet specific criteria. New Zealand's DIA plans to monitor these reforms before implementing similar measures.
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