""The results show that online sports betting remains an active part of life for a significant portion of Americans," said Don Levy, SRI's Director."
""Since we began asking respondents about online sports betting in 2024, there has been a steady rise in those who say they have an active account - from about one-in-five to now one-in-four - and the share of respondents who bet on these platforms has grown just as much - from seventeen percent of Americans in 2024 to twenty-two percent in 2026.""
"Among account holders, 83% have placed at least one bet."
Participation in online sports betting in the U.S. has risen to 27%, up from 22% in 2025 and 19% in 2024. Approximately one in three Americans has tried online sports betting. Younger men, particularly those aged 18 to 49, are the most active participants, with 52% reporting having an account. Additionally, 61% of Americans frequently encounter sportsbook advertising. The steady rise in active accounts and betting patterns indicates that online sports betting is becoming a routine aspect of American life.
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