"Identity Infrastructure 2.0 aims to filter and fortify existing identity mechanisms into a form of federated identity, connecting various identifiers to create a more cohesive identity picture."
"The proposal does not seek a single dominant provider or universal ID spine, but rather a system where identifying individuals across companies becomes the default, raising privacy concerns."
The Coalition for Innovative Media Measurement's Identity Infrastructure 2.0 proposal seeks to address the fragmented identity landscape in TV and streaming. It aims to create a federated identity system by connecting various identity signals, such as authenticated subscriber data and device IDs. However, this approach raises privacy concerns, as it could lead to widespread identification of individuals across platforms without a single dominant identifier. The proposal highlights the challenges of ensuring accurate identity matches while maintaining viewer privacy.
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