Security awareness training has shifted from a compliance-focused task to a more dynamic approach known as human risk management. KnowBe4 is integrating behavioral science, real-time coaching, and artificial intelligence into its platform to better equip employees against cyber threats. Traditional compliance-based training methods fall short since they often consist of infrequent sessions that lead to rapid information loss, illustrating the need for continuous engagement and behavior modification. This evolution recognizes employees as the primary targets of cyberattacks, emphasizing action and behavioral change to effectively reduce organizational risk.
"We were one of the first training providers to focus on behavior. It's not just about awareness, it's about action."
"If you actually train your employees once a year, that's as good as not training them at all."
"Just because someone understands that clicking suspicious links is risky doesn't mean they won't do it when stressed or distracted."
The Ebbinghaus forgetting curve indicates that within 48 hours, most of us forget approximately 70% of newly learned information.
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