An AI-generated avatar of Joaquin Oliver, a Parkland shooting victim, was recently interviewed by an independent journalist. This provoked viewer outcry due to its disturbing nature. Manuel Oliver, Joaquin's father, is the executor of his estate and legally allowed to use his son's likeness through Florida's post-mortem right of publicity. Digital twins are created using personal data and generative AI. The implications of digital NIL extend beyond celebrities, affecting anyone with an online presence. Families can express reanimation wishes in wills, but enforcement can lead to costly disputes.
"Digital twins are created by uploading photos, videos and writings of a person into a large language model. The models then spit out 'twins,' which can range from video avatars with audio to text chatbots."
"In a world where everyone has an online footprint, it's no longer just a celebrity problem. Case in point: The viral video of two concertgoers from last month's Coldplay concert was quickly fed into AI tools that used the couple's likeness to create deepfakes."
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