"During Super Bowl LX, one of the coveted ad slots went to home security company Ring. With the commercial, Ring announced a new AI-driven feature that accesses all cameras in a neighborhood to help find lost pets. According to the spokesperson in the commercial, a Ring owner would simply have to post a photo of their pet in the Ring app, and that post would force outdoor cameras to begin searching for visual matches in the area. The new featured has been dubbed Search Party."
"Viewers were quick to voice their skepticism of the new feature, suggesting Ring could leverage that technology for more sinister ambitions. Conservative commentator Stephen L. Miller outright called it propaganda for mass surveillance. The Ring cam lost dog ad is just propaganda for mass surveillance. Stephen L. Miller (@redsteeze) February 9, 2026 Democratic former New York City comptroller Brad Lander predicted that they can do this to anyone. That's terrifying, he added."
"Others agreed that the commercial was not truly about the dogs, despite its framing. Ring trying to compete with Flock launching a nationwide surveillance system via doorbell cameras under the guise of looking for a missing dog. *whispers* this isn't about dogs https://t.co/EjF4sp9lqu Christina Henderson (@chenderson) February 9, 2026 GOP strategist Brady Smith called the commercial awfully dystopian while sarcastically asking, What could possibly go wrong?"
Ring aired a Super Bowl ad introducing Search Party, an AI-driven feature that taps neighborhood cameras to help find lost pets. The feature requires a Ring owner to post a photo of their pet in the Ring app, which then triggers outdoor cameras in the area to search for visual matches. Ring claimed more than one dog a day has been found since launch. Viewers across the political spectrum voiced privacy and surveillance concerns, warning the technology could be repurposed for mass surveillance, deployed against anyone, or used to build a nationwide camera search system under the guise of pet recovery.
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