Google has announced a significant change to its Search functionality by redirecting country code top-level domains (ccTLD) to google.com. This decision, aimed at streamlining user experience, means that searches via local domain names, such as google.ng for Nigeria or google.com.br for Brazil, will automatically show google.com in the address bar. Although users might need to re-enter their search preferences during the gradual rollout, the company assures that Search results will remain unaffected, maintaining local relevancy. Since 2017, Google has ensured similar results for all users, making the ccTLDs redundant.
Google announced Tuesday that it's going to redirect country code top-level domain names (ccTLD) for Google Search to google.com over the coming months to 'streamline people's experience on Search,' according to a blog post.
As the change 'gradually' rolls out, 'you may be prompted to re-enter some of your Search preferences in the process,' the company says.
It's important to note that while this update will change what people see in their browser address bar, it won't affect the way Search works, nor will it change how we handle obligations under national laws.
Google notes that, since 2017, it has provided 'the same experience with local results for everyone using Search' if they were using their country's ccTLD or google.com.
Collection
[
|
...
]