"Google states that the back button should always do what users expect it to do—go back. Deceptive practices that alter this function can discourage users from exploring unfamiliar pages."
"Starting on June 15, 2026, sites that continue to use back button hijacking may face automated or manual anti-spam actions, resulting in lower search rankings."
"Google's malicious practices policy highlights that mismatches between user expectations and actual outcomes lead to negative experiences and compromised security."
Google emphasizes that the back button should consistently perform its expected function of navigating back. Deceptive practices, such as back button hijacking, undermine user experience and security. Starting June 15, 2026, sites engaging in this practice will face potential penalties, including reduced page rankings. Google encourages affected sites to eliminate back button hijacking within two months to avoid spam designations. The issue may arise from either custom site designs or third-party libraries, necessitating prompt action to comply with the new enforcement policy.
Read at Ars Technica
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