The UK is witnessing a significant shift towards proxy services, with a 65% rise in users and an 88% increase in proxy traffic over the past year. Companies are motivated by needs for more control, flexibility, and compliance in managing online operations. Modern proxy services offer features like granular control over digital footprints, location-specific routing, and lower detection risk, unlike traditional VPNs which face regulatory pressures and performance issues. Firms in eCommerce, finance, fintech, and digital marketing are particularly leading this transition.
A growing number of UK businesses are turning away from traditional Virtual Private Networks (VPNs) and embracing proxy services as their preferred tool for digital operations.
According to new data from Decodo, the UK has seen a 65% rise in proxy users and an 88% increase in proxy-generated traffic over the past year.
Proxies can be customised to specific workflows - whether that's tracking prices in multiple currencies, verifying ads, or bypassing bot protection systems.
UK firms across eCommerce, finance, fintech, digital marketing, and cybersecurity are leading the shift.
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