The science of being cool: The six traits that make you irresistible (anywhere in the world)
Briefly

A global survey involving nearly 6,000 participants from 12 countries indicates a universal understanding of 'cool'. Attributes associated with being cool include extroversion, hedonism, power, adventure, openness, and autonomy. This consistency reveals that the idea of cool transcends cultural boundaries. Expert Todd Pezzuti notes the significance of these traits in contributing to social influence and collective thinking. While some attribute coolness to confidence or rebellion, the study aims to provide clear definitions beyond subjective opinions, highlighting the cultural impact of those considered cool in society.
The vast majority of people worldwide describe a cool person as someone who is extroverted and hedonistic; powerful and adventurous; open and autonomous.
A recent study surveyed nearly 6,000 people from 12 countries, revealing a universal pattern of attributes that define 'cool' across cultures.
Read at english.elpais.com
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