"There's no limit on how many of these ads can be placed within a sports broadcast or how long they can be,"
"What's very dangerous about this for children is that it's normalizing a known harmful behaviour during an impressionable stage. And it's really appealing in particular to youth who are genetically, biologically predisposed to enjoy risk-taking,"
"I have seen people's lives fall apart at all ages, from all walks of life, whether it's an accountant with a career behind him, or a kid who's just looking to maximize his college fund who then had lost it all within a matter of a few weeks,"
Sports broadcasts are saturated with betting advertisements and branding, and online legalization has made smartphones potential betting platforms. Youth encounter messages that equate enjoying sports with placing bets, normalizing gambling during critical brain development and amplifying risk-taking tendencies. Gambling marketing appears within broadcasts, on playing surfaces, and through commentators, with no limits on frequency or duration. Life-altering gambling harms affect people across ages and backgrounds, including young people who can lose significant savings quickly. A bill has been introduced in the Senate to regulate sports betting advertising, including restricting ads during games and on youth-targeted social media.
Read at The Globe and Mail
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