On September 29, 1982, 12-year-old Mary Kellerman died after taking Tylenol, leading to a series of similar deaths across Chicago. The culprit was found to be cyanide-laced Tylenol capsules, triggering a nationwide panic. This incident became one of the most publicized events in American history, rivaling the coverage of JFK's assassination, and posed an unprecedented challenge for Johnson & Johnson, as Tylenol was critical to their business, comprising a significant portion of profits. The situation put immense pressure on the company to respond and regain consumer trust.
The Tylenol poisonings became one of the most extensively covered news events since JFK's assassination, with over one hundred thousand stories published across the country.
Johnson & Johnson faced an unprecedented crisis as their iconic Tylenol brand was linked to a wave of deaths, risking nearly 20% of the company's profits.
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