"The UK-wide ban stops food and drinks high in fat, salt and sugar (HFSS) being advertised on TV before 21:00 and at any time online. It applies to products considered to be the biggest drivers of childhood obesity, including soft drinks, chocolates and sweets, pizzas and ice creams. The Food and Drink Federation (FDF) said it is committed to helping people eat healthily and has been voluntarily abiding by the new restrictions since October."
"Decisions over which products fall under the ban are based on a scoring tool, balancing their nutrient levels against whether they are high in saturated fat, salt, or sugar. Plain oats and most porridge, muesli and granola are not banned under the crackdown, but some versions with added sugar, chocolate or syrup could be affected. Firms can still promote healthier versions of banned products, which the government hopes will lead to food makers developing healthier recipes."
A UK-wide restriction prohibits adverts for foods and drinks high in fat, salt and sugar on television before 21:00 and at any time online. The measure targets major childhood-obesity drivers such as soft drinks, sweets, chocolates, pizzas and ice creams, and covers some cereals, sweetened breads and ready meals based on a nutrient scoring tool. Plain oats and many porridges are exempt, while sugary variants may be affected. Brands may still advertise without showing unhealthy products, and companies can promote healthier reformulations. Non-compliance risks action by the Advertising Standards Authority amid rising child obesity and tooth decay and high NHS costs.
Read at www.bbc.com
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